Eventually all Hotel programs points must go upward. 10 years ago it was easy to find a hotel under $100, now it seems 150-200 is a range for the good hotels. That is an increase in price of hotel rooms. To offset that, they Hotel Cos cannot afford to still give you the same redemption rate. A better way to factor prices rising is a breakdown of points to dollars. If the ratio is still favorable then there can be no complaint.