Originally Posted by ijgordon

I would pay the extra $500, but I don't know if it's really worth it. Pre-flight dining so you can get more sleep on board. (OK, so you can eat at the food court for $15)
Fully-flat bed seats with duvets so you can get more sleep on board. (OK, so with a <$1 ambien it shouldn't matter so much).
Full hot breakfast in the arrivals lounge at LHR. (Maybe worth $15-20, or more if you're going to instead have breakfast in some overpriced London hotel...)
Supposedly "true" fast-track security on departure from LHR. (Priceless?)
The VS LHR Clubhouse -- amazing lounge. Here is where I would plan for the massage, haircut, etc., not on board. You can pre-reserve. Great food as well. Maybe worth $50-100.

So the value of what you'd get on VS over CO probably doesn't add up to $500 if you really wanted to look at it that way. But I like the VS travel experience, particularly when I fly solo in part due to the privacy of the Upper Class Suite vs. having a seatmate on CO (well, except I guess the 767s).

VS's limo service is obviously worth a lot, but that requires a J/D fare and would be much more expensive, certainly too much to justify just the car (flexibility would be the other J/D benefit).