For Land's End certs, you paid 90% and the other 10% was taken in miles. As I like Land's End this was the only way I've ever found to get a discount there, and burn off miles in those unused FF programs.

It seems lately that I get free magazine offers all the time, so I really didn't find that part of the program attractive. For me, the devaluation is no longer being able to get the certs; and although I never did purchase anything the Outlet had some good deals.