The words operational shambles springs to mind. During mass disruption most would be gained from accurate and up to date on line baggage information and it would be worthwhile engaging additional temporary resources to update the online status to ensure that the ongoing operation was protected from the inevitable disruption caused by all the PAX whose baggage has been lost calling to enquire about their baggage status because they see no progress online.

The continuing inaccuracy of the online baggage tracker causes a loss of customer confidence in the online tracker moving forward and pushes customers away from "self service" in tracking their missing bag, to more direct contact channels. Operationally this is extremely short sighted of BA, but then I really wouldn't expect anything else