Originally Posted by
doog
I don't understand why they would want to create an incentive for people to only dine 3 times in the upcoming quarter, isn't the purpose of these bonuses to encourage people to dine at a greater than normal rate? Without the bonus I won't go out of my way to go to an iDine restaurant, with the bonus I will... it's pretty simple.
My take: You (we) are not the target audience for this promo - they already have us on the hook at 10 mi/$. However, this may attract very infrequent iDiners to dine more frequently or to try out new restaurants in their areas.