Allegiant gets lots AND LOTS of Canadian business. We've used them in the last year when we had a group heading to Vegas and we were footing a good part of the airfare. My parents have flown to Reno three times in the last year. We have various other friends that have used them.
It's convenient from the Lower Mainland/Fraser Valley area, we're not schlepping all the way to Seattle and it's dirt cheap compared to flying from Canada.