Hmm very true. The 'first airline to issue' line is taken by lots of airline staff and TAs; seems a popularly held misconception or perhaps laziness on the part of airline agents who'd rather not help. I remember having to argue with several aagents at AA NRT over it for my last DONE4 when they told me to go over to JL (my first segment was NRT-SIN) despite both overwater segments on AA; they only agreed when I finally said that I wanted to apply upgrades on AA. Then again others don't even remotely question when AA content is lacking.