The Future of B6
I'm doing a research project on the future of JetBlue for my Business Strategy class. Since you all are the most knowledgeable on the subject (being their fans, FFs and employees), I was hoping you could help me out! Please either respond to this message or send me a PM with your thoughts/responses!
These are the issues we see for B6:
1. Technology & Obselescence
2. High Fuel Prices
3. Future Growth
4. LCC vs. Differentiated Position
What would be your reccommendations for B6's future success? What resources does B6 have that will help it overcome these issues (listed above)? What other issues do you see for B6 in the future?
Thanks! Your advice is very much appreciated ^