i think its amazing a weak competitor as go!, selling 10 seats at $39 and a few per flight at $19 & $29 took out Aloha. I mean, how many airlines are matching Spirit and Allegiants $9, $19, and $29 fares? AQ and HA did NOT have to match any of Mesa's fares. Any logical revenue manager would have let YV get the "$39 folks" as they limited to seats and then competed on the $49 - $79 seats.
Kinda makes you think "touche" over what AQ and HA did to MidPac, Mahalo, and others when they forced $29 fares down those guys throats, eyh?