FlyerTalk Forums - View Single Post - WestJet developing own loyalty program

Apr 3, 2008 | 12:58 am

#23

tcook052

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Quote:

Originally Posted by StuMcIlwain

This press release says nothing about collecting Air Miles, only redeeming them. You can redeem Air Miles on several different airlines, including AC, AA, and NW. There's nothing here to stop WS from starting their own FF programme.

You're correct and I'd misread the updated as posted. Here's a little more on the topic:

http://www.reuters.com/article/AIRDE...38254420080402

CALGARY, Alberta, April 2 (Reuters) - WestJet Airlines Ltd (WJA.TO: Quote, Profile, Research) has renewed its partnership with the Air Miles rewards program, but remains intent on starting up its own frequent flier plan, Canada's No. 2 airline said on Wednesday.

The two organizations said their agreement means Air Miles points collectors will still be able to redeem miles for WestJet flights, something called into question in recent months as the airline weighed its options.

WestJet has been an Air Miles rewards supplier since 2000.

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