I find the whole thing about meals amusing on CO....

First - the advertising about "meals at meal time". That sounds like something you'd hear at a senior citizens center - "meal time".

Secondly, Continental is a global company operating flights in almost every time zone in the world, and has passengers connecting in and through all those times zones.

"Meal times" are different for every passenger on each flight, depending on where they started/ended, etc. Continental bases "meal times" on the origination of ONE partcular flight, assuming all passengers on that flight are function on that time zone - that isn't the case with a global company. All flights should be "meal time".

Did I say that "meal time" sounds childish? I think it's terrible wording.