Good editing!
I enjoy reading many trip reports. However, some are really, really long. Granted, different people have different interests and some are interested in minute details, e.g. every single river and mountain flown over, every little scratch on the carpet, etc., but perhaps one way to satisfy differences in level and topics of interest would be to organize the report into chronological, major topics and label every paragraph accordingly, making it easier for the reader to focus on the paragraphs/items of interest to them.
Also, I've seen reports with way too many pictures. A picture is usually worth a thousand words, but five pictures of the same tea cup and saucer in different angles and zoom level are just four pictures too many! And repeating this for the menu, the blue sky and clouds, the runway, the other planes on the runway, the seat, back of seat, front of seat, the amenity kit... makes for a lot of unnecessary scrolling and wasted bandwidth!