I would not take it personally, there are so many people who crowd the gate you can't make heads or tails as to whats going on.
Once I got stuck behind a wall of 3 people who would not respond to excuse me during Elite boarding. They of course where not boarding but decided to stand in front of the rope.
Had I cut in front of them before being called for Elite and maybe they where elite how would I look?
It's not so much their appearance, it's just a mess and NWA doesn't seem to want to do much to correct it.
Even if all call is faster, at least with zone boarding 60-75% of the pax sit and wait to be called, verse 0-5% with all call. *Yes my numbers may be skewed