This is the final nail in the coffin of one of the least-generous, most-onerous, restrictive program. One where 100 "dollars" is worth 2000 miles ... 5 cents a mile, GMAFB! One where your "dollars" expire if not redeemed, but you have restrictions on redeeming (limits, caps, and quantized at $25). Now I can't transfer to multiple airline programs (in my case signed up through DL), which means I lose the biggest benefits of puny mileage amounts! What you "earn" through erewards is not going to get you anywhere on its own ... but it is useful to "top up" an account to extend the expiration dates mostly-idle programs. So the key was the flexibility of the numbers of programs. Now that you're restricted to your own "home" program ... even with the incremental "enhancement" of being able to transfer once every 90 days (big whoop, why restrict it AT ALL?) this devalues further an already worthless program.
Add to that the fact that I know from a friend in the market research industry who has sponsored surveys with erewards as an incentive and he found that at least 55% of her respondents were unqualified and lying through their teeth just to "qualify" for the survey, making up total garbage data in order to get their measly points.
This will soon become common knowledge among the research community that basically the results are bogus, and nobody will sponsor any more erewards studies, and this program will go bust. And there will be much rejoicing.
Dear
M. xxxx,
Thank you for participating in the e-Rewards Opinion Panel. We are pleased to offer a new benefit for our Members who accepted an invitation to join e-Rewards from Delta Air Lines.
Effective immediately, you can redeem your e-Rewards Currency once every calendar quarter for Rewards from SkyMiles(R) (
http://www.e-rewards.com/rewardspartner.do?partner=78). That's up to four times as many SkyMiles each year! And, with this new benefit, SkyMiles become your exclusive frequent flyer mileage Reward.
Thanks again for being an e-Rewards Member. Be sure to visit your Reward Center (
http://www.e-rewards.com/rewards.do) for details about the Rewards available from Delta Air Lines. While you're there, take a look at the new Rewards we've added from BLOCKBUSTER. and other great companies.
We value your time!
The e-Rewards Team