Originally Posted by
El Boocho
Seems like there are lots of ways to measure who is a better customer. I don't know, and I'm willing to bet neither do you, but the margin on a single Y passenger on a 777 or 767 to FRA may well be higher than a segment runner (very possibly in F due to free upgrades) on an MD-88. In the end, incentivizing your higher margin customer to travel more is better for DL.
Maybe they should abandon miles/segments all together and simply go with revenue. That would directly link status with how "good" a customer you are. I would say that they should use profitability, but that's impossible to measure and involves a lot of things that have nothing to do with the customer's behavior.