Hilton seems to be taking its best and most loyal customers, the Diamond VIPs, for granted. Don't they realize we have a choice where to spend our hard earned money? Lately it seems Hilton just doesn't get it. This has been difficult for me to accept because for so long I have been one of Hilton's biggest supporters. They used to be the ONLY chain I would even consider. Now, they make it hard to stay with them. Hilton needs to find the proper balance between giving out perks willy-nilly to every Tom, Dick, and Harry, and providing meaningful benefits for its most loyal customers. They seem like they are operating without perspective to what is important.