I have used this route 4 times now and the load factors ranged from high to full, however i would think a 777 would be a challenge to fill on a daily basis, although I hope I`m wrong on that, the A330 isn`t the most comfortable plane to travel on in Y.
I have heard that the long awaited Newcastle - New york flight may be operated by a middle east carrier possibly with Etihad launcing services, Is this or an extended Emirates service a viable option for them?