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Thread: Implications of changes in HH program on the competition and their strategies
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Old Dec 13, 2002 | 9:40 am
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Eugene
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Join Date: May 1999
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Implications of changes in HH program on the competition and their strategies
Those of us who are active participants in the Hilton forum on FT already know the upcoming changes in the HH program (including increased redemption levels for some awards).

For those who haven't heard it yet, here are some relevant threads:

http://www.flyertalk.com/forum/Forum57/HTML/006136.html
http://www.flyertalk.com/forum/Forum57/HTML/006104.html
http://www.flyertalk.com/forum/Forum57/HTML/006126.html
http://www.flyertalk.com/forum/Forum57/HTML/006086.html
http://www.flyertalk.com/forum/Forum57/HTML/006105.html

But what is even more universally important to all of us, is how these changes would affect other programs (e.g., SPG, Marriott, Hyatt, etc.) and their marketing strategies.

Jeffrey Diskin, Head of Hilton HHonors, has been quoted once as saying that "Loyalty programs... <<snip>... are only as cost-effective as our competitors let them be." (for more, see Hilton HHonors Worldwide: Loyalty Wars).

What are your thoughts? Any prognosis on what competition would do now?
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