I say.. open some unserved routes and then charge slightly above current market value.. If you are at MV + 10% and at 70% LF, that is still better than MV at 70% LF..

I understand that Washington, New York, Seattle, Etc has more population to choose from.. but they are also VERY overserved.. some markets don't have SFO or very little SFO service.. how about tapping into those markets too..

For every overserved route, they should open an underserved route...

just a thought..