A Proposal to Restore Value to Diamond Status
I think it's common consensus that there is now little value in being Diamond vs. Gold concerning upgrades, or vs. Blue when it comes to reward redemptions.
HHonors could take steps to restore value and avoid the flight of Diamonds to Gold status, or out of the HHonors program altogether.
I suggest that Diamonds receive an automatic and required upgrade to Executive Level, either on a paid or award stay, at time of booking or 48 hours ahead of their arrival whenever a single Executive Room remains for sale. If the booking is made less than 48 hours ahead, there is no guarantee. Award reservations could be made if any standard, preferred, or executive room is available (except suites).
If there is no Executive Level, then the Diamond would be assigned to the best rooms available, except suites, by 48 hours ahead. Breakfast would be free.
Diamonds staying at Hampton, Homewood etc. would also be blocked into the best rooms automatically, with a decent amenity or substantial points provided in lieu of the breakfast which everyone gets.
Golds would be upgraded to the next room category only on a space-available basis, and would not normally have Executive Lounge access, reducing pressure on these facilities and allowing better food to be stocked.
Award bookings could only be made if a standard room is available.
Thoughts?