Marc Vitalis,

I emailed National on 12 February asking politely why the promised 1000 Aeroplan miles were for signing up with National's Emerald program. I never received a response.

I am writing again to you in the hopes you will resolve this situation amicably before I make a complaint to Industry Canada and Consumer Protection Branch against National for deceptive marketing.

I signed up in good faith and you have not fulfilled your end of the deal.

Once again, here are my particulars:

My aeroplan number is *********
My emerald number is *********

Below is the relevant section of the act that prohibits deceptive marketing.

Please take care of this situation before I have to escalate it to the regulators.

Thanks,

Propofol

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Competition Act - Misleading Advertising and Deceptive Marketing Practices
Industry Canada (IC)

Last Verified: 2007-07-17

Act: Competition Act, R.S.C. 1985, c. 19, 2nd Supp.

Regulation: Not applicable.

To Whom Does This Apply?

Most businesses, both small and large, are governed by this Act, which contains both criminal and civil provisions.

Summary

What is the Competition Act?

The Competition Act is a federal law governing most business conduct in Canada. It contains both criminal and civil provisions aimed at preventing anti-competitive practices in the marketplace.
Misleading Representations and Deceptive Marketing Practices Provisions of the Competition Act

The Competition Act contains provisions addressing false or misleading representations and deceptive marketing practices in promoting the supply or use of a product or any business interest. All representations, in any form whatever, that are false or misleading in a material respect are subject to the Act. If a representation could influence a consumer to buy or use the product or service advertised, it is material. To determine whether a representation is false or misleading, the courts consider the "general impression" it conveys, as well as its literal meaning.

The Competition Act specifically prohibits deceptive telemarketing, deceptive prize notices and schemes of pyramid selling, and sets out the responsibilities for operators and participants in multi-level marketing plans. Also addressed are deceptive marketing practices including, but not limited to:

* advertising at a bargain price a product that is not available in reasonable quantities;
* selling a product at a price above the advertised price; and

* conducting a contest, lottery, or game of chance or skill, without making adequate and fair disclosure of facts that materially affect the chances of winning.

Related Reading
* Advertising Do's and Don'ts
* Fraud Awareness Info-Guide

* Misleading Representations and Deceptive Marketing Practices: Choice of Criminal or Civil Track under the Competition Act (http://www.competitionbureau.gc.ca/e...en/01223e.html)

* Application of the Competition Act to Representations on the Internet (http://www.competitionbureau.gc.ca/e...en/01213e.html)

More Information
* Misleading Representations and Deceptive Marketing Practices (http://www.competitionbureau.gc.ca/e...en/01224e.html)