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Thread: Rec'd free Dove Hand Lotion on Flight
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Old Mar 6, 2008 | 1:47 pm
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Originally Posted by davidmay
I think it was "advertising on *the* TV", not "advertising on TV", so it's more likely you'll be hearing about your new hand lotion on the seat in front of you than at home.
Just what I meant, sorry for the confusion. But I agree with Seat13C - TV advertising is greatly needed! In the early days, they had some classic commercials - the little kid being fed, 2 kids talking at LGB, mockumentary, etc. Many of these can be found on youtube. Then, they came out with the sincerely, jetBlue TV commercials which only lasted a few months. From my understanding, annual ad budget with JWT is about $30 million, which is relatively low.
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