http://www.theglobeandmail.com/servl...Story/Business


"This new premium service taps into people's distaste for the hassles and general lunacy of air travel," said Nina Slawek, an aviation industry expert who co-owns consumer travel website TakeOffEh.com.

And this one, bringing up the Aeroplan relevance:

Ms. Slawek said Corporate Jet Air will face challenges trying to wrest away Air Canada customers hooked on Aeroplan customer loyalty points, but the newcomer should be able to make some inroads.