I thought it was funny that I received this from NWA today buried in an email:
The next time you travel, make sure to use our Premium Boarding Lanes available to Elite members, customers flying First Class, World Business ClassSM and customers of the SkyTeam Alliance who hold Elite status. The combination of these Premium Boarding Lanes and our Open Boarding* process have reduced congestion in the gate area, jetway and aboard the aircraft.
*Studies have shown that this open boarding reduces the amount of time it takes to board a flight by an average of seven minutes.