Originally Posted by nermaljcat

... this may border on devaluing their product, but I'll throw the idea out there anyway.

Perhaps they could sell off the seats for really cheap as the departure time gets close (eg. within 1-X hours). That way they are at getting something for seats that would otherwise be empty?

It could also help entice pax from other airlines that have long stand-by queues. For example, if a UA pax is wait-listed on a full flight (that will also cost them a lot of money), they would be happy to walk over to VX and pay a very low fare for a guaranteed seat on the next (half full) VX flight?

Just a thought... fell free to pick it to pieces