FlyerTalk Forums - View Single Post - How many Centurion cardholders are there in the US?

Mar 4, 2008 | 6:19 am

#3

mia

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Location: Miami, Mpls & London

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Departures magazine circulation:

December 2006 (page 3) shows 17,875 Personal + 5,630 Business = 23,505 USA Centurion cardholders.

http://www.departures.com/mediakit/d...s/DEP_1206.pdf

June 2007 (page 3) shows 19,523 Personal + 6,752 Business = 26,275 USA Centurion cardholders

http://www.departures.com/mediakit/d...P_BPA_0607.pdf

December 2007 data is not yet online. Corresponding Platinum cardholder data is also included. Suffice it to say there is no exclusivity with well over 1 million accounts.

This indicates 2,770 (11.7%) additional Centurion accounts created in six months. Put another way, American Express sold over 15 Centurion memberships per calendar day. Ignoring initiation fees, that's $6.925 million in incremental annual fee revenue.

Last edited by mia; Mar 4, 2008 at 6:33 am

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