Why not split GHM in 2 different brands?
The best and most spectacular GHM Properties like the Datai, the Setai in Miami, the Nam Hai or most probably the new Nizuc and Yamu are really top-notch, with the only disadvantage of being part of not-so-intimate resorts with around 80 rooms instead of the 40 room Amanresorts. They have fantastic features like for example the rainforest-setting of the Datai, the butler-served-villas and the fantastic restaurant at the Nam Hai, the decadent Tower Suites at the Setai or the 100-metre-swimming pool at The Yamu. That's why they are relevant alternatives to Amanresorts-Fans.
So what surprises me is, that clearly 4-star-properties like Chedi Milan or most probably the new Serai Club are part of the GHM brand. Maybe they should start a different brand/website for those hotels, maybe call them all Chedi. This would mean:
- Intimate 7 star resorts max. 40 rooms: Amanresorts.
- Spectacular 5-6 star resorts max. 80 rooms: GHM
- Designy 4 star hotels/resorts: Chedi
What do you think?