The internet in general and boards like FT make targted promos more of a problem because very rapidly, many of the the "elite" customers who were not targeted will learn that they have been ignored. Look at the Delta promo which offered double base miles 8/1/02 to 10/15/02 to some medallion members. There was such an uproar from many other Platinum and Gold members that Delta eventually retraced their steps and opened the promo to ALL medallions who registered.