I originally was going to use them for HHonors points, but I have about a two-year backlog of Hilton points as it is... I'm going to use my points for a mix of gift certificates. The redemption rate ends up being somewhere between 3/4 and 5/6 of a cent, which is not fantastic but given that most of these points are from either reading email or buying stuff I'd buy anyway, I'll take it.