FlyerTalk Forums - View Single Post - WestJet developing own loyalty program

Feb 14, 2008 | 11:07 pm

#13

tcook052

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Quote:

Originally Posted by Altaflyer

But I should hope that WS would create a frequent flyer program and not a shopping program like Aeroplan has become. There are many shopping programs in Canada but not many, or arguably any frequent flyer programs

I would not be worried what AM collectors think too much, its frequent flyers that count.

And what would be the chances of WS going with a true FFP and not a "loyalty" program? 1 in 10? If, as outlined in OP, Durfy is stealing a page from Shoppers it sure won't be a true FFP but yet another broadly based "lotalty" program. I also think you grossly underestimate the impact of AM but then again perhaps I'm guilty of wildy overestimating it's clout as well. Time will tell...

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