My wife and I met this elderly couple during our 'cruise' to the north pole. During the cruise the lady broke her hip.
On the way back to Chicago AA had dumped both of them in a corner of EWR. We took them to a flight, gave them our first class seats, and made sure they made the plane. There is no way they would have even made their flight in coach without us.
I don't even think they knew they were in first class