Originally Posted by
SOBE ER DOC
...price-conscious customers are neither valuable nor loyal as they will drive down the street for a better price. When you compete on price alone eventually everyone suffers as businesses fold, consumers are left with little choice and employees tend to suffer. Eventually, the cost-saving cuts start to cut into the bone...as is the case here..
Sometimes, not always. What the competition does is a huge factor. Other airlines need to boost profits as well - there is no guarantee that others wont make changes that are less appealing than US's move (for shorthaulers).