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Thread: WestJet developing own loyalty program
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Old Feb 14, 2008 | 5:46 am
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Altaflyer
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Originally Posted by tcook052
I wonder about the costs of reinventing the wheel as I can't imagine it'll come cheap to launch and then build a competing brand to Air Miles. I am, of course, just a layman and not a loyalty program expert...
Airmiles does NOT get me to fly Westjet.....it does not provide a sufficient reward to make any difference. There are of course other reasons to chose WS but Airmiles is not one of them.
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