Originally Posted by
tcook052
I wonder about the costs of reinventing the wheel as I can't imagine it'll come cheap to launch and then build a competing brand to Air Miles. I am, of course, just a layman and not a loyalty program expert...
Airmiles does NOT get me to fly Westjet.....it does not provide a sufficient reward to make any difference. There are of course other reasons to chose WS but Airmiles is not one of them.