WestJet developing own loyalty program
http://www.globeinvestor.com/servlet...b0213/GIStory/
Key points:
- New program is on track to launch in 2009
- WS to ditch Air Miles
- WS to terminate current relationship with Mosaik MasterCard (but might relaunch another BMO card)
- "Borrowing a page from Shoppers' [Drug Mart] playbook, Mr. Durfy said WestJet envisages stimulating travel demand by issuing bonus points to passengers who fly on slower days, notably Tuesdays, Thursdays and Saturdays."
Interesting. I wonder if they'll contract Aeroplan to manage it
