Jackson Five?
Or, you could up it to $20, and call it the Jackson five. Five rooms for a President Jackson each room. One room per booking, includes breakfast! At least that way you're not out anything if two people eat breakfast.
I'd also work in some other discounted rooms, so that people don't feel cheated if they don't get the $20 room. Remember that once deals like this hit the internet, that your website can be really swamped! I think you really need to be prepared for calls from pissed out people who don't get the cheap rooms also.
If you just want a bunch of free PR for your hotel, you could come up with a gimmick for the first month, where you pay $1 for the day of the month it is, so the first would be $1, and the 29th would be $29. Averages out nicely, and having a room at a $1 is a real attention getter.