FlyerTalk Forums - View Single Post - Why do we earn "miles"? Does anyone else think this is confusing and weird?
Old Jan 29, 2008 | 7:36 pm
  #19  
pvs001d
 
Join Date: Apr 2007
Location: DME
Programs: LH SEN, AA Plat, SPG Plat, HH Diamond
Posts: 294
Maybe, misunderstanding is the point of all this . Really, what would be the motivation to make it more clear? For example, in ThankYou Network, when you redeem point for standard airticket - 1 point is exactly $0.01.
But, what sound better from marketing point of view: "you have 45000 points" or "you have $450" ? More is better....
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