MSP will be perfect once DL and NW merge and MSP starts to lose its significance in their route structure

I think that it is a good mid-con point, just like AUS or DFW or MCI or STL. The disadvantage of attacking at MSP is that it is a hub, just like DFW, and drawing pax away from their loyalties costs money. B6 needs to attack markets where they can find reasonable yields, not pour cash into attracting pax away from their existing love.

SY may be a joke, but they are a low-priced joke and they're still in business. They also offer service to a couple B6 cities (MCO and JFK at least). That makes competing harder. BOS wouldn't be a terrible route to compete on, and SEA isn't bad, though the stage length is a little longer than ideal from a revenue perspective. It'd be interesting to see one or two more west coast options mixed in. Maybe SFO? Maybe SAN? Sometihng in the LAX region wouldn't be terrible, but the LGB slots are too valuable to throw at a risky move like this.

MSP is a possibility, just like a number of other cities. But I do not see B6 going after a city with 10x daily unless they truly build it up slowly. Otherwise the startup marketing costs would be too much to make the routes profitable.

S.