Cool I never realized that it was tried in the U.S. My company looked at trying a generic mile program as a loyalty program, like being a mile-broker/holder until you redeemed in your ff program but we abandoned further efforts. (we were trying in the trade show biz...what with all the travel you'd think it would be a good currency for promotions)
I see the program in UK when I am over in London and it seems to be picking up steam there too.
In Canada it rode in on the coat-tails of a bank issued MC. And in Canada at the time there were probably only 10 flavours of credit/charge card that you could get.
I even joined.
And I used the duct tape to make a beer stein too! (it was a late night in college...) The beer didn't even pickup any aftertaste after the first glass.
<font face="Verdana, Arial, Helvetica, sans-serif" size="2">Originally posted by Marathon Man:
airmiles card did not fly (no pun intended) here years ago, but I recall liking the idea and saw it whilst living in holland. It is possibly the way things should be but then, who knows. I suppose, however, you can buy that duct tape USING the card and therfore get more miles in the process... then go have a beer. I'm in! Talk about consolodating/simplying!</font>