yes yes, true... BUT...

What happens is this:

you get up to 495 or 500 miles and you kinda wonder where they are.

OR, you DO take advantage of one of those offers and not just go for the 5 mile click... like the Adobe product that gave us 200 miles for sign up and download... and then you start to have stake in it.

Same as with MyPoints clicks and deletes for 5 points here and there daily. I would let them grow without care nor real notice but one day you have like 2000 points and that IS a gift card at your favorite coffee hang out after all.

or the other day when I saw a birthday email for 1000 points JUST for buying something at the mypoints retail links for $5 or more! I'm like, yeah, I guess I could forego buying via an Airline mall for ONE purchase... So I spent $24 on something I kinda needed anyway at one of the stores and this triggers that promo! But there's a glitch with it so next thing ya know, I find myself trying to CALL MyPoints about it and that took up time!

Now I have to look for those points if they ever come too.
The next day I get another cant refuse offer for 25 more MyPoints for downloading the weather.com software. I like to ski so I dont mind having the icon telling my fav weather area on my PC in the bottom corner... So now I have to watch MyPoints for my purchase points, the 1k bonus, and these 25 more points. They GOT me...

Going back to this gig, I have received about 1000 miles for my Northwest account. I have not paid to fly on the airline in years but do need the miles. I play every promo and offer and credit card or mall gig I can find. I get all my miles to fly on them--and I get a lot--by doing this. It hasnt been from flying or hotel/car rental use in YEARS! I think we pay to fly on them once in a blue moon so I really DO need to have stake in offers such as these.

So Ok the work to get these miles is not much, but they do matter and they do add up. Heck, if you were some people who may be forgetful and let accts nearly expire, you could even use this service to keep an account alive.

It is for reasons such as these that it matters to me that they actually come thru with everything we do when clicking for them and their marketing needs. After all, our clicks do SOMETHING valuable for e miles. It's like free cross section surveying. They give us miles for the help. If you were them, you could pay an intern for it, or do it this way.