As part of the promotion there is a raffle

I defy anyone to read the rules and explain it.

In my life I have never seen anything so complicated and non understanable. A raffle should be easy. Numbers in a box, a hand or a computer picking a random number and a winner. I didn't know whether to laugh or cry when I read the rules

If the point accumlulation offer is an embarassement, the raffle is a joke and a smack in the face. If you can't give something away nicely, don't do it at all.
But as ELAL says in their commercials, "HA'CHI KAROV LA'BAYIT" (The closest to home). And that is surely true, for here in Israel everyone is always looking to outsmart the other