Originally Posted by
cova
CO already has the EP mechanism - called Elite seating in its seatmaps. Now those seats are restricted for all but Y fare and Elites. They are blocked until 24 hours before departure.
E+ could be simply more leg room with those seats (just like UA) and then just do not unblock them at the 24 hour mark. On some aircraft - the seats are already different with the power ports. So CO already has 3 class of service - just no better seat pitch in that middle class.
Seat pitch coupled with the need to pay high prices for flexible tickets wouldn't be enough to get me to even consider spending my TATL dollars with CO instead of BA. YMMV.