AC is first and foremost a business and like any other business they look to maximise their revenue now that can be acheived by increasing prices or cutting costs, I doubt there is any more costs they could cut from Y so you have to start looking at J, I have often wondered sitting in J on flights like YOW-YYZ how many actualy paid for J or like me used a cert?
If the majority of PAX are like me then from a business point of view you either slim down the service or scrap it all together!