I was telling FBKSette about this promo last night, and she didn't find it that interesting. Her comment was that the 'team' element seemed pretty weak, if being a team just means submitting a few email addresses to some web site, then sitting back and watching/flying.
While I don't totally agree with her (those of us on FT will glean some entertainment from watching the various teams 'compete'), I see where she's coming from. To that end, anyone want to speculate on whether UA will do more with the 'team' element?
For example, I could imagine a sub-promo where team members get a bonus for flying on the same flight/itinerary or to the same destination (maybe the bonus increases with each additional member). Obviously this kind of thing does less to strictly promote earning EQMs, but it would add a little richness to the game.