The CEO of Continental recently gave a speach and stated his airline is thinking about charging for things that most people now take for granted. He thinks the flying public can be broken down into two different groups, those that want rock bottom fares and those that will pay more for something extra. Polls state that nobody cares for airline food but the problem is these polls are taken when people are not hungry. In the future, Continental and other airlines may nothing but a seat on rock bottom fares. The higher fares would get meals, frequent flyer miles and other services that people value.

The question is would you pay more for your ticket to earn ff miles and if so how much more?