FlyerTalk Forums - View Single Post

Jan 13, 2008 | 1:55 am

#11

jetBlueNYFL

Join Date: Feb 2006

Location: Long Island, NY and Boca Raton, FL

Programs: JetBlue TrueBlue, AAdvantage, Rapid Rewards, Sky Miles, SPG, Marriott Rewards, HHonors, Hertz

Posts: 2,275

Quote:

Originally Posted by JetBlueFA

2008 is going to be a rough year for everybody. We're trying to increase revenue to offset fuel costs while trying to keep to our core values. We want to know what the customers might be willing to pay a little extra for and what customer refuse to pay extra for. I'm glad the company is asking for input instead of making sweeping changes and causing heartache and driving away customers.

Agreed, very strongly. JetBlueFA, that's a great way of putting it. As we know, there's always a "but"

.....

The but here is that I just hope jetBlue is surveying an ideal (size, demographics, etc.) audience. Far too many times surveys are not accrate due to not enough representation in the sample size. For example, USA Today's front page poll asks: "Are you happy with the way things are going in this country? Forget the results...funny thing is read the fine print: ~2,300 SURVEYED!!! Is 2,300 people really enough to draw an accurate conclusion when there are 310,000,000 people in this country! More importantly, are the RIGHT people being asked!?

As you know, I'm the BIGGEST jetBlue fan there is and a frequent flyer with B6! And, I did not receive this survey.

Maybe jetBlue management should hold a focus group with us FTers! @:-)

Reply