I second that emotion. After 18 months of doing HH quarterly web profile updates and collecting Mypoints, I'm at the 15,000 point level, which is enough (if memory serves) for 3 free nights at Opportunity level Hilton hotel. In my books that's well worth my time considering that in places like Sweden where Scandic hotels normally go for 90-130 EUR per night! The best part is I have yet to log a Hilton stay in past 18 months!

That should make sense, even to a Calgarian.