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Old Oct 18, 2002 | 4:09 pm
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Eugene
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Interesting analysis of loyalty marketing programs
http://152.20.206.220/classes_global...20PROGRAMS.pdf

I stumbled upon this fascinating analysis of loyalty marketing programs by Harvard Business School. Very interesting data! While based mostly on the analysis of Hilton HHonors program and its competition with Starwood and other hotel loyalty programs, it has great relevance to all hotel and airline loyalty programs.
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