>>>I guess maybe I see things differently, but isn't the reason why Alaska has first class is so that they can sell the seats up there? <<<

Alaska air should eliminate all First class upgrades for all MVP & MVPG's. We don't need incentives to keep on flying such a great airline. Besides Alaskaair could go bankrupt if they keep giving customers these expensive freebee's. I think I'll mail my upgrade coupons back before they do.