FlyerTalk Forums - View Single Post - What is THE BEST FF program/status?
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Old Dec 26, 2007 | 1:30 pm
  #8  
graraps
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Originally Posted by pinniped
And yeah, of course all of these super-statuses are tailored to a narrow demographic - and it's precisely right that they want their int'l premium cabin paid pax to be members. Otherwise, they wouldn't be all that super.
But a status can't be good if it offers very little added value. Most HON status benefits (e.g. stellar ground service) are anyway included in the price of a F ticket. And the special terminals aren't everywhere, so it's not like you can always take advantage of them when flying in biz and/or short-haul. Which makes the actual target demographic even smaller. IMHO, in order for the HON status to really add value, you have to be flying LH etc. in C (but not F) longhaul very often AND be based/have frequent business in FRA/MUC.

Similarly, a status to which Y flying doesn't really contribute to attaining (e.g. with BA and, to an extent, IB) and offers the standard C benefits like separate check-in, priority luggage and lounge access is something that adds value only to people who fly the right fare mix (which obviously doesn't mean those who spend the most).
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