For generations, companies have used the Christmas season to make themselves look good, making up for months of rapaciousness by doling-out food to the hungry.

Rather than handing-out McCormick & Schmick coupons this year, why not allow McCormick & Schmick to give out food?

It won't cost AS a cent, and -- in return for us looking suitably grateful in a few promo pictures for the company annual report -- we'll be decently fed for once.